How to realize the supply chain logistics manageme

How to realize the supply chain logistics management mode of printing enterprises (Part 1)

with the continuous progress of science and technology and the continuous development of economy, the global information network and globalization can easily place products, and the competitive market is increasingly forming. Technological progress and demand diversification have led to the continuous shortening of product life cycle. Printing enterprises are facing the pressure of shortening delivery time, improving product quality, reducing costs and improving services. All these require printing enterprises to respond quickly to the changing market and continuously develop customized personalized products to meet customer needs to win competition and expand the market. The emergence of supply chain logistics management meets these requirements. Supply chain logistics management mainly controls and coordinates the behavior of the node enterprises in the supply chain to achieve the purposes of rapid market response, reducing system costs, improving product quality and improving customer satisfaction, so as to improve the comprehensive competitiveness of the whole supply chain system and the comprehensive competitiveness of the node enterprises

I. the necessity of implementing the supply chain logistics management of printing enterprises

in recent years, a number of excellent enterprises have emerged in China's tobacco and alcohol, food, medicine, electronic appliances, washing cosmetics and other industries, and the scale has been expanding. The competition between individual enterprises has gradually evolved into the competition between channels dominated by core enterprises, but at the same time, these enterprises began to compete in order, planning, logistics management There are shortcomings in customer relationship management. How to overcome these shortcomings? Experts believe that rapidly expanding enterprises must start with collaborative management, integrate external resources, avoid ineffective operations, improve management transparency, and promote the development of partners while improving themselves. At the same time, their information management will gradually expand from the inside to the outside, extending along the vertical industrial chain. It is based on this idea that the supply chain logistics management mode of enterprises can be produced

the supply chain logistics management of printing enterprises is to vertically manage the logistics activities between upstream printing material and equipment suppliers, printing enterprises, customers, and even customers from the perspective of supply chain. Supply chain logistics management is no longer limited to the printing enterprise itself, but belongs to the extension of logistics management, collaborative logistics management between enterprises. Supply chain logistics management is also an important content for enterprises to implement supply chain management. Without logistics supply chain management, it can not be called real supply chain management. At the same time, good supply chain management of logistics will help enterprises implement supply chain management quickly

now, a major challenge faced by printing enterprises is from their customers, because whether they serve tobacco, alcohol, food, medicine, electronic appliances, washing cosmetics and other enterprise customers, they all regard saving procurement costs, improving logistics efficiency and optimizing supplier resources as important business objectives. Therefore, these customers have more stringent requirements on the price, delivery and quality system of printing enterprises than in the past. The management mode that printing enterprises have always attached importance to experience is not suitable. Many small enterprises that adhere to the traditional management mode are constantly losing the market and struggling. Customers are the life of an enterprise, and failure to meet customers' needs will inevitably lead to the loss of customer resources, which means the loss of the traction of enterprise development

printing enterprises, traditionally known as processing industry, obtain processing profits. However, more and more entrepreneurs and scholars have defined the printing industry as a service industry. This is a conceptual change, which will inevitably lead to an adjustable change in the stretching experimental space of the enterprise's business philosophy. Services can be tangible or intangible. Therefore, the services provided by printing enterprises include tangible, that is, the provision of printed matter; It also includes intangible, that is, customer service. Supply chain logistics management is based on the core enterprise of the supply chain. The printing enterprise itself does not have the conditions to be a core enterprise of the social supply chain. However, this does not affect the implementation of supply chain logistics management in printing enterprises. The supply chain management of any enterprise can only be carried out around its upstream and downstream node enterprises, but it should respond to the demand trends in the supply chain. Therefore, printing enterprises can still carry out supply chain logistics management, and this is bound to become a trend, because supply chain logistics management is based on a win-win basis

II. Difficulties faced by printing enterprises in supply chain logistics management

based on the current situation of printing enterprises in China, not every enterprise has the ability to implement logistics supply chain management, even if it has a certain scale. Printing enterprises themselves need to have certain conditions, hardware facilities and software resources. Hardware resources are mainly enterprise scale and equipment capacity, that is, the ability to meet customer needs; Software resources include tangible and intangible, mainly enterprise informatization (such as ERP system), management level, customer mining and maintenance ability. Since Simon storer, CEO of ima (Thermal Insulation Manufacturers Association), discussed to Simon Robinson what will happen next to the industry and association, enterprises must improve their own quality before implementing supply chain logistics management: strengthen enterprise standard management, strengthen supplier relations, and conduct continuous supplier performance evaluation; Promote enterprise information construction, such as enterprise ERP construction, Internet access and EDI (Electronic Data Interchange) technology use; Strengthen enterprise customer relationship management and attach importance to customer service; Cultivate customers' trust and loyalty

it is not easy for many printing enterprises to implement supply chain logistics management, and there are many difficulties: including management concept, management foundation and informatization foundation. The main problem of management concept is that the enterprise cannot correctly understand its own mission. The use value of printing enterprises is to provide customers with products that meet their requirements and provide corresponding services, which is the main way for enterprises to obtain profits. When the business environment of customers changes, their requirements for suppliers will also change accordingly. Therefore, packaging and printing enterprises must strive to adapt to this change

basic management problems: basic enterprise management problems involve many aspects, such as unscientific procurement management, large inventory, lack of corresponding supplier evaluation standards; Transportation logistics planning is unreasonable, and there is a waste of resources; Customer service is not in place, and customer relationship management lags behind. Statistics show that 68% of customers leave the manufacturer because they cannot get satisfactory customer service, while 80% of the enterprise's revenue comes from long-term customers; On the basis of statistical data, the scientific management, planning and decision-making of enterprises need to be based on objective statistical data. If there is no strong data support, any decision-making and planning will be imaginary

the weak informatization foundation is a common problem faced by most printing enterprises. 2 Tls-s (10000~20000n) II automatic spring tension and compression testing machine. Many people are used to calling printing enterprises traditional enterprises, while some printing enterprises are happy to be called like this, because they have not seen the changes in production, operation, management and other aspects of modern printing enterprises. Information technology has been applied in all aspects of modern printing enterprises, digital production process, printing enterprise ERP system, e-commerce and so on are the most representative. However, few enterprises can fully realize these information construction. Many enterprises have just begun to implement these projects, and some even large printing enterprises. The basic problem of informatization will seriously affect the pace of enterprise development, and informatization construction is imperative

these problems need to be improved before printing enterprises implement supply chain logistics management

III. realize the priority form of supply chain logistics management of printing enterprises

1 The logistics organization of decentralized enterprises between branches of enterprises or between companies within the group deserves special attention, because from the perspective of the group, many information (such as inventory status) can only be obtained locally, which will lead to unsatisfactory decisions at the top. Now there are many large enterprise groups, all or part of their product packaging is provided by their own branches or their own joint ventures, such as Haier Fengcai printing under Haier Group. Haier Logistics is regarded by many experts and scholars as a model of domestic enterprise logistics management. Haier believes that the competition in the 21st century will not be between individual enterprises, but between supply chains; Whoever is in a supply chain with low total cost and fast response to the market will win the market. The core competitiveness created by Haier Logistics is to grasp the needs of users with one hand and the global supply chain that can meet the needs of users with the other hand. Driven by Haier, Haier Fengcai printing is naturally integrated into Haier's supply chain. Luo Zhixiong, director of China business union printing, once said that printing enterprises should strive to integrate into their customer supply chain system and create their own value

at present, there are also many printing enterprise groups in China, whose businesses cover the production and supply of raw materials, printing (image and text processing, plate making, printing, etc.), logistics and transportation, which itself constitutes a value chain