Inventory: top ten development trends of China's home furnishing industry in 2017
inventory: top ten development trends of China's home furnishing industry in 2017
December 26, 2016
[China paint information]
under the new economic normal, the development pace of China's home furnishing manufacturing industry is consistent with the national economic situation, and has also changed from high-speed development to medium and low-speed development. The market pattern is being rewritten, and the transformation and upgrading of the national household manufacturing industry is also imminent. What trends will the industry show in the future? How can enterprises grasp the only way to survive and develop? Next, we will bring you a summary of 2017 home furnishing industry trends to help businesses grasp the development of the times and adapt to the new development stage
first, the market pattern is repositioned from 2b to
from the overall decline in the development trend of public dress enterprises in 2016, it can be seen that the entire industry has changed from the original business 2b to 2c, and is more faced with market uncertainty and future changes, so industry integration is imperative. For the furniture industry, there is no capital winter. The more service-oriented industries are, the more difficult it is to be restricted by interconnection factors. Therefore, it is more necessary to explore the real user value, complete the most important stepping stone for product upgrading, expand horizontal development channels, and create a truly information transparent DT era
second, the industry has ushered in the tide of "listing" and rushed to the capital market.
customized home furnishings, floors, tiles, shopping malls, sanitary ware, decoration, coatings, lighting, doors and windows, home textiles and other industries are working hard for listing. At present, more than 20 home furnishing enterprises have published prospectuses and are impacting IPOs
third, the "big home" strategy has affected downstream enterprises
in recent years, under the influence of the promotion of "man-machine dialogue is intuitive; one-stop service" and "full house customization", some leading home furnishing enterprises have begun to expand their product lines due to the "big home" strategy, such as europay, which started with sealant for concrete building joints jc/t 881 ⑵ 001 129 sealant for curtain wall glass joints, has expanded its home furnishing categories such as floors, mattresses, wooden doors, Thus, it invaded the territory of its neighbors and stirred up the home manufacturing industry. This means that the disruption of the upstream decoration and building materials industry is bound to affect the downstream furniture industry and virtually rob the furniture people of their "jobs"
IV. market competition has risen to three-dimensional war, and brand competition has increased.
market competition has risen from region, category and part to three-dimensional war between brands. Strengthening and accelerating brand construction, establishing a higher level of brand connotation, and realizing a more efficient and systematic brand project have become the inevitable path for brand enterprises. As the importance of brand strategy increases, the competition at the brand level will also be strengthened. Small and medium-sized enterprises without brand foundation will be eliminated, and groups centered on brand enterprises will appear one after another
v. drive conversion service driven sales
in 2106, with the increasing demand for interconnected offline services, more and more enterprises will pay attention to the introduction of services and use services to drive product sales. The dealer system will also move forward to the service provider system. Home service is expanding from the original pre-sale and after-sale, and gradually integrated into the whole marketing system. From the traditional mode of product driven service, it has been completely transformed into the sales mode of service driven products
VI. green development becomes the only way, environmental protection becomes the focus of attention
green industrial chains such as green design, green construction and green material selection are the only way for sustainable development, and they are also important considerations for consumers to choose products
VII. "Whole house home decoration" has become a new favorite, and one-stop shopping has become a trend.
for the furniture industry, customization and overall home furnishing are an industrial upgrading with "selling points". More enterprises will change from simple raw material suppliers to overall and system solution providers, providing "design + products + services" one-stop solutions. For example, Yihua life, Sofia, Qumei home and other brands have begun to transform to full house customization. In addition, they are also packaged and sold to hardware, software, furniture, household appliances and other resources, which are the performance of industry upgrading
VIII. Household enterprises actively touch on building a new ecosystem
under the general trend of industrial alliance and fierce competition, the cooperation between enterprises is strengthening. Brand alliance, joint promotion, cooperation between manufacturers and chain stores and other forms emerge in endlessly, and the trend of competition and cooperation is obvious. For example, on March 19, 2016, the Internet home decoration brand Yuezhuang released its ecological strategy, committed to building a pan family ecological convergence platform; On June 20, Baidu nuomi joined hands with Qijia to launch the home channel and build an o2o ecological closed loop of Internet home decoration; In July, Sena released the "sea, land and air ecosystem" in spring to create a circular, open and shared business ecosystem
IX. smart home is surging. Smart products have attracted much attention.
at CES 2016, many enterprises have launched smart home products, such as single product smart sockets, smart ovens, smart ceiling fans, smart home series suits, etc., to realize the IOT of home appliances. Although many enterprises have made great efforts in smart home, some experts in the industry believe that major manufacturers based on their own smart home platforms reflect the current situation of fragmentation and non-uniform standards in the industry
X. The Rise of 3D technology and the upgrading of home consumption experience
in recent years, home enterprises have gradually integrated 3D technology and VR experience technology into technology to enhance consumer experience, so that customers can feel the effect of home decoration in advance and urge customers to sign bills, also known as VR technology as "bill signing artifact"; However, VR technology is developing, and there are still many defects that ordinary people can afford to use. Some of them are made roughly. VR glasses are very heavy and difficult to control. There is still a lot of room for the development of VR route at home