How to realize green printing in the eyes of the h

  • Detail

How to realize green printing in the eyes of the publishing industry

[China Packaging News] according to the report, the total number of periodicals printed across the country has reached 3.272 billion. How should the periodical industry with such a huge number of publications implement green, environmental protection, conservation and innovation? At the China periodical and printing forum held by the China periodical association a few days ago, some Chinese periodical people and printers made reflections and positive responses to the above issues

whether periodical printing can be green, environmental friendly, economical and innovative depends largely on the continuous improvement of the overall quality and process level of printing enterprises and paper enterprises. According to Wang Yanbin, director of the printing and Distribution Department of the State Administration of publishing, radio, film and television, in recent years, under the guidance of the green development strategy of the State Administration of publishing, film and television, green printing has been actively implemented in the field of periodicals. Printing enterprises have significantly enhanced their ability to create high-quality, healthy and environmental friendly periodical products for upstream periodical publishing units, and have cultivated and formed a number of backbone characteristic printing enterprises specializing in printing high-quality periodicals. At present, there are nearly 500 printing enterprises that can produce green periodicals and high-quality picture albums in China. With the help of environmental friendly printing materials and processes, high-quality content creation and the transformation of on-demand printing production mode, a green industrial chain is forming

material selection periodical agencies need the support of printing enterprises and paper enterprises.

green printing has become a common practice, which puts forward higher requirements for printing equipment, paper and ink. At the China Journal and printing forum, Chen Jiaqiang, sales director of UPM (China) Co., Ltd., and Jia Chunlin, chairman of Beijing Shengtong Printing Co., Ltd., introduced their latest progress from the perspective of journal paper environmental protection and journal green printing. After listening to these introductions from printing enterprises and paper enterprises, Zhou Qing, general manager of children's Publishing House of Shanghai Century Publishing Co., Ltd., expressed the feeling that the journal needs the support of printing enterprises and paper enterprises. In fact, this sentiment also represents the aspirations of many periodical people, because the publishing industry, as a resource and energy intensive industry, the transformation from high carbon to low carbon is the only way for future development, which has been agreed by the industry

Zhou Qing, taking the actual situation of his children's publishing house as an example, said that the publishing house has eight publications and two newspapers, including familiar newspapers and periodicals such as children, youth literature and art, Story King, and more than 800 books published every year. Green, environmental protection, conservation and innovation are indeed a problem that we need to seriously consider when facing young readers. In Zhou Qing's view, periodicals, especially those for teenagers, put green and environmental protection into practice and are the escort of children's healthy growth

referring to the consideration of children's safety, Zhou Qing said that when they make publications, they usually pay attention to the use of paper, ink, glue and traditional Chinese medicine liquid and powder in the process of plate making, including subsequent film covering, oiling and other processes, which should be non-toxic in the whole process. For example, "baby pictorial" is for children aged 3 to 6 years old. We will choose double tape, which of course has cost considerations, but it is also very important, that is, it can effectively reduce the reflection of the paper, protect children's eyesight, and facilitate painting and writing. The size of 265 mm 430 mm is also chosen for children to read, because the length of both arms of children aged 3 to 6 is usually between 100 to 118 cm, and the reading width of 43 cm is very suitable for children to hold and read by themselves. If the age range is further extended downward, and it is a reading material for children aged 0 to 3, there are more factors to be considered. For example, round corners are used to prevent children from being stabbed at corners; Do not use riding nails to prevent nails from falling off or stabbing children; The form of paperboard books is better to prevent children from tearing up books, putting paper into their mouths and even swallowing them

although many attempts have been made around green environmental protection, and Zhou Qing also knows that recycled paper and environmentally friendly paper are a trend, she bluntly says that like many journals, she still knows little about the paper industry environmental protection and green printing of journals. We have some special requirements for the compression and fatigue experimental formula of the spring above 20KN under the general condition of printed form 1. For example, we want to choose the topic of an interactive treasure map in the journal. The whole edition of the treasure map is in the form of scratch cards. Children scrape the coating off the surface to obtain the information on the treasure map. However, when designing such topics, there will be many questions, whether such a coating can be printed on ordinary paper? Can ordinary paper bear the force of children's fingers? Whether the coating materials meet the standards of green environmental protection? Is it harmless to children's health? Therefore, when making children's books, publishing houses and periodicals need the support of printing enterprises. If we can understand the characteristics of new materials and new processes and develop new products for children's books before formulating the topic selection, it will be a win-win effect for everyone

effective publication of content production is the premise of green.

the force range of the single column universal experimental machine is low.

green environmental protection requires periodical people to have a sense of responsibility and mission. Through the innovation of content, form and carrier, we can create a new publishing method on the premise of health, low carbon and environmental protection. However, Zhang Yuqing, President of the Journal of management technology and QIN NA, President of the Journal of Shanghai University, and other periodical people believe that the core of green publishing is not only the environmental protection of printing, materials and processes, but also the health of content

specific to children's periodicals, we should publish excellent content loved by young readers and useful for their growth, and adhere to 'effective' publishing. Zhou Qing pointed out from the perspective of children's periodicals that green environmental protection is based on the premise that children love reading. Therefore, how publishing houses and periodical agencies choose topics and content to adhere to green content, that is, publishing excellent brand products that children love to see and hear, has become an inevitable condition for green environmental protection

in Zhou Qing's view, no matter how excellent the printing technology of the journal and how green the paper is, if the content is not excellent, the little readers don't like it and won't read it. When we talk about green environmental protection, we must pay attention to the publishing itself and adhere to the excellence of the content. For example, youth literature and art, which has a history of more than 60 years, has always adhered to excellent originality and spread wisdom and positive energy; Relying on the brand advantage of '100000 whys', juvenile science imparts accurate and advanced scientific knowledge and methods to children, which is the mission and pursuit of the publishing house

mode transformation periodicals should be the beneficiaries of on-demand printing

some periodicals have gone further in their exploration of green, environmental protection, conservation and innovation. In their ideas, there is a thought worthy of our attention -- when the front-end printing and paper of periodicals, including their content, are green, their distribution and business models include carrier change, management and concept innovation, It will become the only way for the journal industry to truly form a green industrial chain in the future

Zhou Qing is a supporter of this view. In her opinion, the innovation of periodical form, the change of operation mode and the establishment of management concept and system are the direction of green publishing in the future, because the use of digital means to increase the expansion and extension of content can revitalize the reading space of paper periodicals; Reduce inventory, change the current operation mode from the concept of saving publishing, and develop the working mode of ordering before printing and printing on demand. More importantly, through the upgrading of the concept of and management, the industrial chain of content, editing and printing can be transformed, the enlightenment and guidance of green culture can be completed, and a sustainable development path can be taken in the next round of cultural industry development

Wang Yanbin believes that how to tap the sleeping resources of periodical publishing units requires printing enterprises and periodical publishing units to strengthen cooperation, explore and cultivate new profit models, and achieve win-win development for both sides. It is understood that at present, China Eastern Airlines, Shanghai Branch life and the academic journal advanced manufacturing progress have achieved on-demand printing through Shanghai Donnelly. Dong Lide, the company's sales director, said when introducing the three journal cases that with the help of on-demand printing and digital asset management system, the journal society or consumers can regroup the essence content into a volume through personalized customization, and conduct secondary distribution for the target group. While saving costs, it also increases the influence of periodicals and continues the vitality of cultural assets. For example, we cooperated with China Eastern Airlines to redesign and reorganize the contents of the boutique column exclusive Shanghai in the past two years into a volume, and use on-demand printing to achieve personalized customization, which can be given as a cultural gift to VIP customers or issued to the public as a book

when it comes to printing on demand to achieve personalized customization, Qi Guosong, general manager of China Eastern Airlines magazine, admitted that his original intention was somewhat helpless. China Eastern Airlines Media Co., Ltd. is a cultural media company serving China Eastern Airlines Group, one of the three major aviation groups. It is a provider of China Eastern Airlines' journey cultural services. It owns one newspaper and four periodicals. These paper media cover 490 aircraft of China Eastern Airlines, with an annual reading population of 80million

however, Qi Guosong believes that this obvious channel advantage is now weakening, our environment is undergoing profound changes, and good times will become memories. There are three main trends: the taste of magazines can't dominate the world, because the types of tourists, age groups and reading preferences vary greatly; The arrival of new technologies has made passengers happy and tired of the old. The popularity of portable readers and other self-contained electronic devices has made it easier for passengers to read and read a larger amount of content, which will produce a sense of resistance to the form and content of magazines; With the promotion of WiFi and air to ground interconnection projects in the cabin, the trend of video and fragmentation of on-board cultural products will be more obvious in the future. Even if the passenger does not have his own reader, he has a lot of recreational products to choose from in the cabin

how to break the game in such an environment? We are the beneficiaries of on-demand printing technology. Qi Guosong believes that this technology provides them with ideas for service innovation. There are three main directions. One is to use on-demand printing technology to recombine existing or historical content, and customize cabin reading products on the basis of accurate prediction of passenger demand, so as to meet the needs of passengers for in-depth study or just as cultural gifts; The second is to use on-demand printing technology to realize the free choice of high-quality content, so that passengers can read in the VIP room or send print orders during ticket booking, so that they can have an exclusive book with their own style and content selected during the voyage, so as to meet the psychological needs of passengers' you don't have me, superior and first-class'; The third is to use on-demand printing technology and big data to accurately deliver massive content to different passenger groups to meet the specific tastes of specific groups. To do this well, the key is to carefully and intimately push knowledge and information for specific groups on the basis of detailed and accurate analysis of data

on demand printing is not only an innovation of printing technology, but also a leap in the concept of 'everything starts from customer needs'. Talking about how to improve the reading service quality of voyage culture under the environment of on-demand printing technology, Qi Guosong said: whether it is to follow the map or to follow the steps, we should firmly grasp the 'need' of on-demand printing, accurately grasp the reading needs of passengers, and meet their personalized needs in a timely, efficient and low-cost manner. utilize

Copyright © 2011 JIN SHI