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Planning the development of printing industry in 2011: changes in digital printing from static electricity to inkjet

when we are discussing the challenges and replacement of digital printing to traditional printing, the development of internal technology and market development direction in the field of digital printing are also changing rapidly, and enterprises need to make choices in time

as a pharmacy that started in April 1857, Ossi has a history of more than 150 years. Not long ago, they made a landmark choice

Ossi has been working on a monochrome continuous toner printer, which can be used for direct mail advertising printing and traditional office document printing. But now this market has undergone great changes, with the core technology from monochrome to multicolor, toner printing to inkjet printing, and high fidelity color

for Ossi, it will be very difficult to maintain its leading position in the market. Both R & D funds and sales channel development make it very expensive to complete this mission. Therefore, being acquired by Canon seems to be a win-win cooperation. Through this acquisition, this Japanese imaging giant has become a leader in this field, which is unprecedented between them

insiders from Ossi believe that Ossi has had a brilliant performance in the traditional market, and now they are looking further afield

Ossi's competitors such as Xerox, Kodak and HP seem to be paying attention to sheet fed toner technology, and they all seem to be happy to let Ossi enjoy its new cooperation. However, with the continuous development of the digital printing market, there are higher and higher requirements for full-color rapid printing, higher quantity and lower success

h. the software has the function of demonstrating historical test data. Since the 2008 drupa exhibition, we and other suppliers have begun to promote inkjet printing equipment, which can achieve 10 times the speed compared with "sheet fed toner printing equipment". Once you print a certain amount of pages every month, the cost of using the equipment can be reduced, said Sebastian landesberger, executive vice president of OSI printing products

there is such a specific comparison: the cost of paper is 1/8 per ton, while the operating cost, labor and energy consumption cost of the machine can be reduced by an order of magnitude. Today, there are an estimated 10000 sets of continuous monochrome digital printing equipment on the market, most of which will be replaced by multicolor. Ossi hopes to ensure the majority of these alternative devices with its market share. In addition to choosing to cooperate with Canon, a digital imaging giant, Ossi also made a choice in the traditional printing market to cooperate with Manroland, a giant of offset printing equipment

it is obvious that in the eyes of Ossi, in addition to the inkjet printing market, there is another market worthy of attention: printing art. For us, the operation cycle of the printing market is declining, so the printing market is coming to us, landesberger said. Recently, Ossi and Roland have reached a cooperation. They will sell Ossi's equipment

it is not difficult to understand that the two companies will come together. OSSY has a leading edge in the digital printing equipment market, while Roland has the same position in the commercial printing and publishing rotary offset printing market

OSI is stronger than many competitors in the continuous paper printing market. The discussion of technology migration, from toner to inkjet, from monochrome to color, tends to focus on printing enterprises. Ossi believes that its advantage lies in its process flow and understanding of technology. With inkjet technology, many suppliers can provide relevant equipment, but we can provide a full range of: industrial design, training, business consultants, services and production processes, landesberger said. This is the integration of data flow, including security, file integrity and customer information security

Ossi's choice reveals two market changes: toner or inkjet in the field of digital printing. These two technologies represent the future development direction of digital printing. The rapid development of inkjet technology since the 2008 drupa exhibition makes us see that the competition between these two technologies seems to attract more attention

as another example, Xerox, the originator of electrostatic technology, has always been proud of its leading electrostatic technology. Recently, Xerox launched the latest production-oriented high-speed inkjet printing system using solid ink technology, which is also the world's first anhydrous inkjet printing system. This is an interesting change. Is there a new transformation from static electricity to inkjet Xerox, and does this herald the development trend of digital printing technology

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